One of the things thats so important is varying of anchored links. A lot of people may go in with the mindset of getting one particular anchor link over and over again, but I say unless you want to have a good shot at being royally slapped by the “big G” then vary them.
No you won’t be sent to the sandbox every time if you don’t vary them, but if you are working a tough niche it sure can help. But you say, “but I really want to rank for this term, and unless I get that exact anchor I won’t get there as fast”. So what do you do?
If I want to rank for the term Make money blogging would you say I need all links for just make money blogging? Even though most of my current links are for this? No not really. Lets take a look at some of the variations we could you that can help us get the same results.
So what are some of the terms I could use as an anchor link to assist in ranking for the term make money blogging? We could use things like
Do you notice that the core words are in all the different phrases? Will this help the term make money blogging? Yes it will, and it will also serve another purpose. That purpose is to get found in Google for other phrases you might have not though people would search.
Now I am sure that you may have heard this before, about getting varied links, but I am bringing it up again because I think most people have the tendency of just using the exact anchor over and over again without switching it up. If you do this though it will also look more natural to Google and help you to probably get more traffic than if you just over worked the main anchor text.